BOC Working Money
Brief
To encourage employee engagement at all levels of financial literacy so that employees can make informed decisions about retirement planning. The ultimate objective is retention and a broader understanding of the BOC offer.
Execution
- To meet the brief of reaching a wide cross section of employees from truck drivers and storemen to office workers and executives, AHC developed a multi-media strategy based on a clear financial education syllabus.
- The web-based solution involved streaming eTV using studio and workplace settings, professional interviewers, staff and actors.
- Different learning styles were catered for through the web-based tutorials and the physical workbook. DVDs supplemented those with poor internet connections. The interactive website was data driven and could store and allow review of personal data through a secure login.
- Materials were also linked to the UK government sponsored ‘Learn About Money’ program previously developed by AHC with the support of BOC and other employers.
Working Money website:
Homepage.
Introduction video.
Case study.
Outcomes
- The strong working partnership between BOC and AHC resulted in a powerful program that is currently being rolled out to all employees.
- Initial feedback is of high levels of engagement and acceptance at different levels of financial literacy.
- The expected outcome is stronger employee engagement, more positive activity and retention of members in the BOC Pension Fund.
You can visit the website at: www.workingmoney.co.uk
If you would like to know more about the work we do then please contact us. We would be happy to show you round our online portfolio and to discuss how we can help your organisation in more detail.
